What Is Electrical Engineering Courses, Jobs, Salaries

Electrical engineering is an engineering field focused on electricity and electronics, from microscopic computer components to large power networks. Students who graduate with an electrical engineering majors will have job opportunities in wide-ranging fields, from telecommunications to the computer industry to the automotive industry. Key Takeaways: Electrical Engineering Electrical engineering is an engineering discipline focused on electricity, from microscopic computer components to large power networks.In college, electrical engineering majors will take a range of classes in mathematics and physics.Electrical engineers work in fields including the computer industry, automotive industry, and telecommunications. Specializations in Electrical Engineering Any product that uses or produces electricity was most likely designed by an electrical engineer. From large-scale power grids to microscopic computer components, electrical engineers work on a wide range of projects. Below are some of the most popular areas of specialization for electrical engineers. Communication: If youve ever used a telephone, watched television, or Skyped a friend, youve used a product that was designed by a communication engineer. Any task that involves the electronic transfer of information from one place to another falls into this electrical engineering specialty.Computers: The hardware side of computing—the power supplies, electronic components, sensors, drives, and storage devices—is all within the purview of electrical engineering. Electrical engineers create the devices that are then programmed by computer scientists and software engineers.Control: From the cruise control on your car to the electronics that stabilize a spacecraft, control systems play an important role in the 21st century. Control engineers design systems that constantly monitor a products performance and, through feedback systems, make necessary adjustments to ensure proper functioning.Electronics: An electronics engineer is an expert in all kinds of circuits, such as re sistors, diodes, capacitors, and transistors. Electronics are central components in everything from wind turbines to vacuum cleaners. Home electronics such as televisions and audio systems are also a major part of this area of specialization.Instrumentation: From the fuel gauge on a car to sensors on a satellite, instrumentation is a central component of most electronic devices. Given the development drones and self-driving vehicles, the field of instrumentation has plenty of growth potential in the coming decades.Microelectronics: Technological progress depends upon developing ever-smaller devices with increased speed and functionality. Experts in microelectronics are at the forefront of this progress as they work to create electronic components at microscopic scales. Materials science and chemistry are important areas of expertise for this specialty.Power Systems: Power engineers work on the large systems for generating, storing, and transmitting the electricity that runs our worl d. From generators in a dam to fields of solar panels to the transmission lines that cross the country, experts in power tend to work on large-scale projects. College Coursework for Electrical Engineers As with most STEM fields, electrical engineers must take foundation courses in math and the natural sciences, especially physics classes such as mechanics and electromagnetism. Some specializations, such as microelectronics, will also require significant coursework in chemistry and materials, whereas a field such as bioelectronics would require a strong grounding in the biological sciences. All electrical engineering majors, however, are likely to take the following courses: Calculus I, II, III and Differential EquationsDigital Logic DesignElectromagnetic Fields and WavesSignals and SystemsElectric CircuitsEmbedded SystemsMicroelectronicsProbabilistic MethodsCommunication SystemsComputer Organization Students who want to excel in an electrical engineering profession may choose to take additional courses related to communication and leadership skills. In addition, many electrical engineering programs have internship or co-op requirements, giving students hands-on experience solving real-world challenges. These research expectations are one reason why engineering fields often have a lower four-year graduation rate than many other majors. Five years is not an unusual time frame for earning a bachelors degree in electrical engineering. Best Schools for Electrical Engineering Majors Electrical engineering, like mechanical engineering, is an extremely popular branch of engineering, and most schools with engineering programs will offer an electrical engineering major. Many of the schools listed below are also considered some of the nations best engineering schools in general. California Institute of Technology (Caltech): Located in Pasadena, California, Caltech typically vies with MIT for the title of #1 engineering school in the U.S. Caltechs electrical engineering program is popular at both the undergraduate and graduate levels, but its not easy to get into: the overall undergraduate acceptance rate is 8%.Carnegie Mellon University: Electrical engineering is the most popular major at Carnegie Mellon, which is located in Pittsburgh, Pennsylvania. The university graduates over 150 electrical engineers a year. If you enjoy the arts as much as you enjoy STEM subjects, you might love CMU, as its well-known for its strong arts programs.Cornell University: Located in Ithaca, New York, this member of the Ivy League has a highly-regarded school of engineering. Electrical engineering is one of the schools most popular graduate programs. At the undergraduate level, about 80 students graduate with electrical engineering degrees each year.Georgia Tech: This public u niversity in Atlanta, Georgia, offers excellent value for in-state applicants. The robust electrical engineering program graduates about 250 students a year, and campus life is lively thanks to the schools urban location and Division I athletic programs.Massachusetts Institute of Technology (MIT): MIT often ranks #1 among all schools for electrical engineering, and the schools facilities and faculty are hard to beat. Like Caltech, however, getting that acceptance letter is a challenge. MIT has a 7% acceptance rate, and perfect scores on the math section of the SAT are common among admitted students.Stanford University: Located in Californias Bay Area, Stanfords 5% acceptance rate vies with Harvard for the most selective in the country. The schools engineering programs are also some of the best in the nation, but the university also has strengths that span the arts, humanities, social sciences, and sciences.University of California at Berkeley: UC Berkeley graduates nearly 1,000 engi neers each year, and electrical engineering accounts for over one third of those students. The UC system is more expensive than most public universities in the U.S., but Berkeley consistently ranks among the best engineering schools in the country.University of Illinois Urbana-Champaign: With over 48,000 students, UIUC is one of the largest schools on this list. Its engineering school is one of the best in the country. In-state tuition is a bargain, and students can also enjoy cheering on the schools NCAA Division I athletic teams.University of Michigan: Like UIUC, Michigan has a highly-regarded school of engineering housed within a large public university. It has the added advantage of being situated in one of the countrys best college towns. The school graduates over 100 electrical engineers annually.University of Texas at Austin: Electrical and mechanical engineering are two of the most popular majors at this school of over 51,000 students. The universitys Cockrell School of Engi neering consistently receives high rankings. Always keep in mind that best is a subjective term, and remember that the best school for your own personality, learning style, and professional goals may differ from the schools listed above. Average Salaries for Electrical Engineers Electrical engineering is one of the highest paying engineering fields. The Bureau of Labor Statistics states that the median pay for electrical engineers in 2017 was $97,970 per year. PayScale.com breaks down the numbers further to note that early career employees have a median salary of $69,900, while mid-career electrical engineers earn a median pay of $118,100. These salaries are a bit higher than those earned by mechanical engineers and civil engineers.

Racial Profiling Is A Special Case Of Discrimination

Racial Profiling According to a report conducted by Prejudice Institute (2001), â€Å"Racial Profiling,† racial profiling is a special case of discrimination. The concern with profiling began, and is primarily, focused, on police stopping motorists and searching their vehicles because of the driver s ethnicity. This is where the term â€Å"Driving while Black† came to light in 1989. Such actual unconventional policies exist in many police departments. Uncovering it often depends on the testimony of the officer. In New Jersey, Black and Hispanic state troopers have testified that they were forced to engage in profiling by their commanders (Prejudice Institute, 2001). Racial profiling often goes hand and hand with other practices by law enforcement, often the defining moments of the life or death situation for African-Americans. In three different studies analyzing the decision time to shoot or not to shoot conducted by Correll, all findings found â€Å"participants were quicker to shoot the armed African American than the armed White. Conversely the participants were quicker to â€Å"not shoot† the unarmed White. The most common errors were shooting the unarmed African American and not-shooting the armed White. All of these results are consistent with a Black-crime implicit bias and this bias was found in both African American and White participants. Community Policing-Police Brutality Recently a high school graduate, African-American, teen boy, Michael Brown was gunned down in the streetsShow MoreRelatedRacial Profiling, An Unjust Act And A Big Problem1452 Words   |  6 PagesAccording to the 11 Facts about Racial Discrimination, †Å"The U.S. Bureau of Justice Statistics concluded that an African American male born in 2001 has a 32% chance of going to jail in his lifetime, while a Latino male has a 17% chance, and a white male only has a 6% chance† (11 Facts about Racial Discrimination 1). Racial profiling, or discriminating against a whole group of people based on their race, is an unjust act and a big problem in our society today. 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Although slavery does not exist today, African Americans continually grieve the agony their ancestors faced throughout the CivilRead MoreNew York’S Stop And Frisk Laws Started In 2004, Heightening1391 Words   |  6 Pages New York’s Stop and Frisk laws started i n 2004, heightening racial profiling in the criminal justice system. Law enforcement supports these discriminatory acts by stating the population will benefit from New York’s Stop and Frisk, because the government will stop the crimes before they are committed. These stops are still denoted unconstitutional by the people. The government supports stop and frisk built on the fact that the new law stops crime however, it does not. Today, people are afraidRead MoreRacial Profiling in Different Ways791 Words   |  3 PagesRacial Profiling has been used by law enforcement officials from early 60’s during the civil rights movement. The term â€Å"racial profiling† which was introduced to criticize abusive police practices against people of different race, ethnicity or national origin. One must assess how to understand the practice, and how to keep it distinct from other issues. Racial profiling is defined as â€Å"any police-initiated action that relies on the race, ethnicity, or national origin, rather than the behavior of anRead MoreTerrorism and Racial Profiling Essay966 Words   |  4 Pages Before September 11 we had almost succeeded in eliminating racial profiling, After September 11, its a whole new world, says Michel Shehadeh of the American-Arab Anti-Discrimination Committee (ADC) in the western region. One thousand Arab Americans have already been detained and we dont know who they are or what charges have been brought against them. Of those 1,147 Arabs and Arab Americans who have been detained, exactly zero have been charged with any formal offense in connectionRead MoreThe Existance of Racism Essay1072 Words   |  5 Pages â€Å"A world map of countries whose citizens are affected by Special Registration now overlaps almost exactly with the map of Muslim-majority countries, extending from Algeria to Indonesia† (Engler, Sarkar 97). According to the American Heritage College Dictionary, racism has two meanings. Firstly, racism is, â€Å"Discrimination or prejudice based on race.† Dr. Eduardo Bonilla-Silva says, â€Å"There is a strong empirical evidence of the persistence of racism in American Society American Society. WhileRead MoreRacial Prejudice And Racial Discrimination Essay1347 Words   |  6 PagesRacial discrimination is one of many terms used to express the suppression of a race or many races, but more specifically, it refers to the ill-treatment a person or group receives as a result of differences in their race, color, descent, national, ethnic origin or immigrant status. (Australian Human Rights Commission, 2016). Racial discrimination can be perpetrated by individuals wi thin society, and corporate institutions such as schools, the work force and the government, all of which we have seenRead MoreRacial Profiling : A Strong History1587 Words   |  7 PagesRacial profiling has a strong history in these United States. First, what is racial profiling? Basically, racial profiling is an assumption about something solely based on a person’s race. It may also be a filter through one’s eye. 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4 Reasons Chinese Companies Ipo in America free essay sample

Reasons Chinese Companies IPO in America Why do so many good Chinese companies go public in foreign markets rather than let domestic investors share in the profits of growth? Chinese investors often complain about why would â€Å"good companies†, like Tencent (0700. HK), Baidu (NASDAQ: BIDU) and Sina (NASDAQ: SINA), choose to list in the US and Hong Kong instead of on the Chinese A-shares market. There are four main reasons: 1. If a ‘Chinese’ company takes foreign investment using a VIE structure, it can only list abroad 2. Many companies don’t meet the strict financial standards for a Chinese listing 3. China’s listing process takes a long period of time and not very transparent, a torturous examination compared with America’s speedy registration 4. China’s regulatory agencies perpetually overregulate, rather than letting the market decide 1) If a ‘Chinese’ company takes foreign investment using a VIE structure, it can only list abroad The core reason is simple. These companies aren’t at all eligible to listed on the Chinese A-Shares Market, which restrict the overseas-funded enterprises severely. To receive foreign investment, a great number of Chinese companies set up a corporate structure called the  VIE or Sina structure, because some industries such as internet info amp; services and financial services are restricted or even prohibited in foreign-funded investment. This structure is especially common for technology companies that raise financing early and often, frequently from foreign investors. State-owned enterprises aside, most ‘Chinese’ companies in the US are not legally Chinese at all. They’re Cayman Islands, British Virgin Islands, etc. ompanies that control Chinese entities. Chinese regulators have raised the idea of allowing foreign companies to list on the A-Shares Market, but at present that’s still speculative. A worry for foreign investors is that the entire VIE structure, which largely serves to circumvent Chinese laws barring foreign ownership, has been  called into question  by Chinese regulators  in recent months. 2) Ma ny companies don’t meet the strict financial standards for a Chinese listing In August 2005, when Baidu (NASDAQ: BIDU) listed in US, Chinese asked this very question. Let us review. Baidu didn’t reach profitability until 2003. When it went public, it had been profitable for just 2 years. The company’s profit was only $300,000 (2. 4 million RMB) in the quarter prior to its IPO. This is far from the minimum IPO criteria for the Chinese Small and Medium Cap A-Shares Market, where â€Å"net profit in the recent 3 fiscal years must be positive and the sum exceeds 30 million RMB; aggregate cash flow from operational activities in the recent 3 fiscal years exceeds 50 million RMB, or aggregate operating revenue in the recent 3 fiscal years exceeds 300 million RMB. Baidu didn’t even live up to the standards for listing on the Chinese Growth Enterprise Market: â€Å"Profitable for the previous 2 years, with aggregate net profits of not less than 10 million RMB and consistent growth† or â€Å"profitable in the previous year, with net profits of no less than 5 million RMB, revenues of no less than 50 million RMB, and a growth rate of revenues n o less than 30% over the last two years. † Nor may capital be less than 20 million in the year prior to the IPO. )  China’s listing process takes a long period of time and not very transparent, a  torturous  examination compared with America’s speedy registration Going public is like going through a round of torture. In the prolonged process of waiting for review, they have not only to be upset by countless uncertainties, but also incur high costs off the balance sheet. 4)  China’s regulatory agencies perpetually overregulate, rather than letting the market decide Chinese regulatory agencies are actually most concerned about investors. They fear that investors will buy low-quality stocks and they therefore spare no efforts to set up strict review processes for IPOs. They are also concerned about investors losing money in the secondary market and therefore set up â€Å"protection measures† like downward limits and upward limits and make adjustments to the â€Å"IPO rhythm† to stabilize the secondary market. But these ‘good intentions’ only end up leading everybody astray from the original  market intention. The quality of companies listed on the A-Shares Market is far from satisfactory, while most of the companies with the best growth potential and highest returns to investors list abroad. Moreover, the A-Shares Market remains one of the capital markets with the largest fluctuations in the world! The conclusion should be fairly simple: regulatory agencies should not and cannot be held responsible for a company’s quality through an IPO review. The operational risk of a company does not move in lock step with static indicators like financial data. Regulatory agencies should not and cannot be responsible for the luctuations in the secondary market. Fluctuations of the market can never be contained by up or downward limits, nor can the regulator effectively set the â€Å"IPO rhythm. † Chinese companies will continue to list abroad, despite sky-high A-Share Market valuations To be fair, under the elaborate care of regulatory agencies, A-Shares do have their own magic, that is, a super financing power. Especially in the fiery Growth Enterprise Market over the last year, PE ratios frequently shoot up to 100x. Every single listed company has been overjoyed to get more funds than planned. With such â€Å"stupid wealthy people† circumstances, will companies still want to list in foreign markets? I believe so. Again, there are many companies that will never meet the standards of the A-Shares Market. For growth companies that really desperately need funds, even the listing threshold of the Growth Companies that list abroad don’t have to worry that investors will criticize them for a broad definition of â€Å"misappropriation. † For them, going public is not just a one-time IPO sale, but also a sustainable financing platform. In Conclusion To sum up, the pre-IPO review and post-IPO trading have made A-Shares Market a different ecosystem from foreign markets. It is hard to say which is better. But companies themselves have preferences. Therefore, I don’t think fewer companies will list in foreign markets despite the high valuations of A-Shares. It’s hard to tell if â€Å"quality Chinese companies† will give A-Share investors a chance to invest. Article by Simon  Fong ( ),  Founder amp; President of Snowball Finance, iChinaStock’s parent company. The original Chinese article was published in the October edition of The Founder.

The Effectiveness Of Symbolism In The Scarlet Letter Essays

The Effectiveness Of Symbolism In The Scarlet Letter Winston 1 The Effectiveness of Symbolism in The Scarlet Letter The effectiveness of symbolism in Nathaniel Hawthorne's, The Scarlet Letter adds to the story. Hawthorne uses symbolism in many ways throughout this novel. By adding this marvelous feature he makes it clear to what he is trying to accomplish. The scarlet letter itself is symbolic. In this novel locations, colors, and people are all major elements of symbolism that bring out the story. Unlink other forms of symbolism used by Hawthorne location was a key ingredient in the creation of The Scarlet Letter. She silently ascended the steps, and stood on the platform, holding little Pearl by the hand. The ministry felt for the child's other hand, and took it. The moment that he did so, there came what seemed a tumultuous rush of new life, other life that his own, pouring like a torrent unto his heart, and hurrying through all his veins, as if the mother and the child were communicating their vital warmth to his half-torpid system. The three formed an electric chain (181). The scaffold is the location where most important events take place. The scaffold is, where Hester is sentenced to wear the scarlet letter, and is also the location where Dimmesdale died confessing his adultery. All public humiliation as well as punishment takes place at the scaffold. Hawthorne uses the forest is another effective use of symbolism. He shows how anything affiliated with the forest is considered evil to the Puritans, however he uses Pearl to show the forest as being beautiful and natural. Winston 2 Hawthorne uses also color as another major form of symbolism. According to American Literary Classics, Outside the door of the prison, ?the black flower of civilized society,? sprung a wild rosebush in nominal of the deep sympathetic heart of Nature. Black, thus, seems to symbolize the dogmatic, harsh, and restrictive nature of Man's law and civilized society, whereas, Red is symbolic of the open freedom of Nature. Hawthorne well placed locations help intertwines location with color and nature. ?The people strike me not as characters, but as representatives.?(James, Henry) Hester Prynne and Rev. Arthur Dimmesdale share a common trait; they both symbolize sinners. Hawthorne also stresses that Dimmesdale, Chillingworth, and Hester are all symbolic of liars, they are all evil in someway or another. Rev. Dimmesdale hates himself, because he is the Great Rev. who everyone looks up to but he himself is living in a total lie, so much that he is his own worst enemy. ?He thus typified the constant introspection wherewith he tortured, but could not purify himself? his bad deed (141). The character of Roger Chillingworth is symbolic of his own name. ?We (Dimmesdale and Hester) are not, Hester, the worst sinners in the world. There is one worse than even the polluted priest! That old man's revenge has blacker than my sin. He has violated, in cold blood, the sanctity of a human heart (179).? This is the unpardonable sin which make Chillingworth pure evil, the devil at heart. Pearl, Hester's child, is symbolic of changing Puritan society. She is the out come and cause of the scarlet letter. Born of sin, rebellious to the Puritan way of life, but not evil. When Wilson first sees her, he calls her a ?Red Rose?, then letter asks he who made her. She intelligently responds without hesitation, that she was plucked off the rose bush outside the prison door. Winston 3 Hester Nathaniel Hawthorne's, The Scarlet Letter, use of symbolism adds to the story. Without his effective use of symbolism the plot, theme, the whole novel would not flow. By allowing so many locations, colors, and people to have more than just one general meaning, allows the reader think, ?what if?. Hawthorne uses symbolism in The Scarlet Letter is so effective it urges the reader to read the novel more than once. By adding this marvelous feature he makes it clear to what he is trying to accomplish. In this novel locations, colors, and people are all major elements of symbolism that add to the story. Bibliography Annotated Bibliography Bercovitch, Sacvan ?The Scarlet Letter: A Twice- Told Tale? Nathaniel Hawthorne Review 10/12/1996 Online 23 March 2000 Available: http://eldred.ne.mediaone.net/nh/sb1.html. The writer

How to Discipline Without Stress, Punishment, or Rewards

How to Discipline Without Stress, Punishment, or Rewards Young people today come to school with a different orientation than past generations. Traditional student disciplining approaches are no longer successful for far too many young people. For example, a parent related the following to us after a discussion of how society and youth have changed in recent generations: The other day, my teenage daughter was eating in a rather slovenly manner, and I lightly tapped her on the wrist saying, Dont eat that way.My daughter replied, Dont abuse me.The mother had grown up in the 1960s and volunteered the point that her generation tested authority but most were really afraid to step out of bounds. She related that her daughter was a good child and added, But the kids today not only disrespect authority, they have no fear of it. And, because of rights for young children- which we should have- its hard to instill that fear without others claiming abuse. So, how can we discipline students, so we as teachers can do our jobs and teach these young children who refuse to learn? In many cases, we resort to punishment as a strategy for motivation. For example, students who are assigned detention and who fail to show are punished with more detention. But in my questioning about the use of detention in hundreds of workshops around the country, teachers rarely suggest detention is actually effective in changing behavior. Why Detention is an Ineffective Form of Punishment When students are not afraid, punishment loses its effectiveness. Go ahead and give the student more detention that he simply wont show up to. This negative, coercive discipline and punishment approach is based on the belief that it is necessary to cause suffering to teach. Its like you need to hurt in order to instruct. The fact of the matter, however, is that people learn better when they feel better, not when they feel worse. Remember, if punishment were effective in reducing inappropriate behavior, then there would be NO discipline problems in schools. The irony of punishment is that the more you use it to control your students behaviors, the less real influence you have over them. This is because coercion breeds resentment. In addition, if students behave because they are forced to behave, the teacher has not really succeeded. Students should behave because they want to- not because they have to in order to avoid punishment. People are not changed by other people. People can be coerced into temporary compliance. But internal motivation- where people want to change- is more lasting and effective. Coercion, as in punishment, is not a lasting change agent. Once the punishment is over, the student feels free and clear. The way to influence people toward internal rather than external motivation is through positive, non-coercive interaction. Heres how... How to Motivate Students to Learn Without Using Punishments or Rewards Great teachers understand that they are in the relationship business. Many students- especially those in low socio-economic areas- put forth little effort if they have negative feelings about their teachers. Superior teachers establish good relationships AND have high expectations. Great teachers communicate and discipline in positive ways. They let their students know what they want them to do, rather than by telling students what NOT to do. Great teachers inspire rather than coerce. They aim at promoting responsibility rather than obedience. They know that OBEDIENCE DOES NOT CREATE DESIRE. Great teachers identify the reason that a lesson is being taught and then share it with their students. These teachers inspire their students through curiosity, challenge, and relevancy. Great teachers improve skills that prompt students to WANT to behave responsibly and WANT to put effort into their learning. Great teachers have an open mindset. They REFLECT so that if a lesson needs improvement they look to themselves to change BEFORE they expect their students to change. Great teachers know education is about motivation. Unfortunately, todays educational establishment still has a 20th-century mindset that focuses on EXTERNAL APPROACHES to increase motivation. An example of the fallacy of this approach is the defunct self-esteem movement that used external approaches such as stickers and praise in attempts to make people happy and feel good. What was overlooked was the simple universal truth that people develop positive self-talk and self-esteem through the successes of THEIR OWN EFFORTS.

Global Communication Strategies Essay Example | Topics and Well Written Essays - 250 words

Global Communication Strategies - Essay Example Experts attribute these challenges to VUCA, which is, volatile, uncertainty, complexity, and ambiguity. The company emphasises on global interactions by its employees. The employees should demonstrate they have the ability to interact with other foreign communities, and be able to understand their language. In addition, the company offers its employees with intercultural literature for the purpose of studies (Daniel, 1975). The company often faces ethnocentrism barrier. It is hard for the employees to interact with other cultures because of the presence of individuals ethnocentrism. It is a belief that a persons culture is more superior to another. The barrier has prevented progression of interactions. In addition, the company is facing the barrier of intercultural communication apprehension. Majority of foreign cultures are anxious when it comes to anticipation of communication between people of different cultures. Those with higher apprehension are less likely to be sociable. The company relied on various strategies to help sort the barriers. There are two strategies; push and pull. The company focused on pull strategy. The strategy advocates for a network approach. Experts argued that the push strategy was more hierarchical. In addition, the business is supporting the idea bridging different cultures. Pull strategy is the best to create a bridge. It will assist the business develop more customised goods and services that would serve all cultures (Bollier,

General Motors -- Consumer Market Assignment Example | Topics and Well Written Essays - 750 words

General Motors -- Consumer Market - Assignment Example It also seeks to target the posh market by growing its sales for Cadillac and increase its growth in the Chinese market through its joint ventures. Its investments in China reach $14 billion expected to improve production and manufacturing between 2014 and 2018 (Rama, 2013). With every market, GM realizes that it has a different target and a new challenge to create a car that will suit the customer profile. To understand the market, the company has to create products that make it easier to fit into the customer’s profile. The goal is to ensure that the customer expectations are met and even exceeded. To do this, the customers range from low-income earners to the high-income earners, with each class given an affordable car pricewise and comfortable to the drivers (Falter, 2013). Despite the class, the comfort is a guarantee. The company has a proactive approach towards meeting customer profile needs and demands by starting from the design process so as to be in accord with the customer. This allows the improvement of any process to be in line with the needs noted from the customers (Kurtz, 2010). To attain its goals, GM has resulted to the use of the values that have held it together all along. The aim is to establish a vision they can meet by allowing customers to be their sole determinants of what to manufacture. This has made the company use its resources to market those cars that have maintained steady growth over the years to create a platform that revolves around the mission of growing the value that GM has attained over time (Falter, 2013). This is coupled with increased objectives of satisfying their markets and ensuring they have quality products to satisfy their customers and eventually improve its financial results. In fact, boosting the company’s profit has become one of the important objectives of its marketing goals because of the years that reduced its profitability and led to its bankruptcy. With the urge to create, connect and compete, GM